Creating a new business website without having first considered your marketing objectives or broader business scope is less likely to bring success. In the same way, planning your online marketing campaigns without careful consideration to the various influences of the campaign will lead to poor results.
Many Factors Influence Success
There are many influences to the success of a marketing campaign. If your marketing is not working, it may be a result of poor keyword research, bad website executing, competitor's campaigns, design and delivery issues, and many other factors.
Black 5 Marketing takes a focused approach to internet marketing and website design. Prior to making any suggestions, we take a look at your marketplace, determine your target market segments, analyze your competition and observe how they respond online.
There is no quick fix. Online success is an outcome of having many little things done right. It is important to clearly determine what you want to achieve and then create a plan that considers the many variables that will be between you and your success.
Follow this process: Research - Plan - Execute
Concentrate on Maximizing Conversion
Website guests are purpose driven. If they can not find what that are looking for on your site, they will quickly move on to find what they need at one of your competitor's sites. Black 5 Marketing's strategy to website design depends on dealing with the varying needs of your website visitors to be able to interact with them in your sales process.
Black 5 Marketing will assist you to invest your budget wisely. Various website visitors will react to different strategies. We will design your website with conversion in mind.
Black 5 Marketing considers the many variable in they consultative approach including:
- Website visitor motivations
- Website visitor segmentation strategies
- Your key services/messages
- Points of action
- Points of assurance
The objective is to allow the site visitor to attain their goals which will ultimately allow our clients to achieve their goals.